The American shoe company based in Los Angeles, California. It is owned by ACI International. One of the original athletes to endorse L.A. Gear shoes was NBA player Kareem Abdul-Jabbar, who ended a long association with Adidas to sign with the upstart company toward the end of his playing career.
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LA Gear (or L.A. Gear) is an American shoe company based in Los Angeles, California. Shoes manufacturer. The brand is currently owned by Stock Aficionados LLC.

LA Gear has always been loved by fashion lovers and the general public in the 80s/90s, and has fond memories of childhood shoes. Since filing for bankruptcy protection, LA Gear has made three concerted efforts to make a comeback. The first time was in 1999, and the focus was on the return of men's and women's casual shoes and the popular children's LA Lights series. However, the brand failed to become popular.

In 2003, LA Gear re-launched again, this time focusing on the launch of the Catapult series of men's high-performance shoes. Los Angeles Lakers rookie Luke Walton signed to become the brand's spokesperson and appeared in several print ads. His contract eventually ran out. (Ron Artest also received a brief endorsement of LA Gear for his "Tru Warrier" image in 2004 and 2005, but after the infamous Pacers and Pistons quarrel, the company abandoned him The spokesperson.) LA Gear mainly sells fashionable sneakers designed for women, and it continues to this day, although the brand’s recent re-launch has caused these product lines to no longer be valued (LA Gear completely discontinued the new men’s Catapult product line) .

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In 2008, LA Gear re-released its Unstoppable retro series, including sports shoe series such as KAJ and Starshooter High, offering a variety of stylish and bold color schemes. Chris Brown even wore a pair of black and white KAJs in one of his music videos, and the later movie Pain & Gain also featured subtle product implants. LA Gear re-released the Stardust women's fashion collection in 2009, and subsequently released a new version of the popular LA Lights. LA Gear also joined the rock-soled shoes craze that year and released the women's Walk N Tone sneaker series.

LA Gear released the Hollywood men's sports shoes with the Unstoppable series in 2012. In October 2014, LA Gear carried out another transformation on some of its product lines and announced the launch of new sports shoes in the spring and summer of 2015, such as the LA Lights Liquid Gold Edition and T Raww Runner endorsed by American rapper Tyga.