Founded 1992

Headquarters Manhattan Beach, California, U.S.

Number of locations 193

Founders: Robert Greenberg, Michael Greenberg

Products Footwear, Apparel

Employees 4,698

Website skechers.com

History

Skechers was founded in 1992 by Robert Greenberg, who had previously founded L.A. Gear in 1978 (he stepped down as CEO of that company the same year he founded Skechers). Greenberg sought to focus on the casual footwear market. Skechers' early products were utility-style boots and skate shoes. Shoes manufacturer. The company has since diversified to include athletic and casual styles for men, women, and children, as well as performance shoes. In Jan 2019, the company started an expansion of its corporate headquarter to double the company's office, design, and showroom space in the South Bay.

Forced labor investigation

In 2021, French prosecutors launched an investigation into whether Skechers and other brands had concealed or profited from forced Uyghur labor.

On March 1, 2019, Skechers launched a print and digital comparative advertising campaign titled "Just Blew It" to highlight the Zion Williamson failed shoe incident with rival Nike.

On February 3, 2021, Skechers launched a commercial campaign titled "To the Max" featuring Tony Romo to put into the big game 'Super Bowl'.