Yue Yuen Industrial Holdings Co., Ltd. is headquartered in Hong Kong and is the world's largest manufacturer of branded sports shoes and casual shoes. Shoes manufacturer Yue Yuen also operates one of the largest retail networks of footwear and apparel retailers in Greater China. As the original equipment manufacturer (OEM) and original design manufacturer (ODM) of many international footwear brands such as Nike, Crocs, Adidas, Reebok, ASICS, New Balance, Puma, Timberland, etc., it enjoys a high reputation in the global market. Due to the popularity of its footwear products, Yue Yuen Industrial Holdings is expected to continue to be a major influencer among China's best footwear manufacturers for a long time.

Yue Yuen Industrial (Holdings) Limited (together with its subsidiaries, “the Group”; SEHK stock code: 551) was founded in 1988 and listed on the Main Board of The Stock Exchange of Hong Kong in July, 1992. The Group is a global leader in the manufacture of athletic and casual/outdoor footwear with a diversified portfolio of brand customers and production sites. The Group's production capacity is the world's largest and is widely recognized for its responsiveness, flexibility, innovation, design and development capabilities, and superior quality.

The Group adheres to four core values: “Professionalism, Dedication, Innovation and Service”.

The Group's retail subsidiary (listed as Pou Sheng International (Holdings) Limited, SEHK stock code: 3813) is committed to becoming the best sports and leisure goods retailer. It has one of the largest and most-integrated sportswear retail networks in the Greater China region, as well as event management and sport services.

Faced with changes and challenges in the business environment, the Group has formulated five major business strategies and objectives: speed, flexibility, innovation, quality and sustainability. Through the establishment of internal communication channels, these business strategies and objectives will be recognized and implemented by the Group's employees, who will boost the Group's sustainable operations through their enthusiasm and accountability. By strengthening its strategic planning, enhancing implementation efficiency and introducing innovative services, the Group will transform its traditional OEM “economies of scale” business model into a “economies of value" business model.

Looking forward, the Group will continue to improve its manufacturing capability through continuous investment in R&D, technology, automation, process re-engineering and production optimization, and to cooperate with its branded customers/partners to provide a full-line of products, value- added services and end-to-end solutions. The Group will also further transform its retail business from offline to omni-channel, while also incorporating sports services programs, professional sports training and after-sales training services, as well as a higher standard of customer service into it.