Li Ning Co., Ltd. was founded in 1989 by the legendary Chinese gymnast Li Ning. It is one of the largest sports brand companies in China. It mainly provides professional and leisure sports shoes, clothing, equipment and accessories, mainly under the Li Ning brand. Sports shoes are the company's best-selling product category, making Li Ning one of the largest shoes manufacturer in China today. It has also established an extensive supply chain management system and retail distribution network in China.

Li Ning Company is a professional sports brand company founded in 1990 by Mr. Li Ning, the well-known "Prince of Gymnastics" in China. As one of China's leading sports brand companies, it has complete brand marketing, research and development, design, manufacturing, distribution and retail capabilities. Li Ning Company mainly operates Li Ning brand professional and casual sports shoes, clothing, equipment and accessories products. At present, it has established a huge retail distribution network and supply chain management system in China. As of June 30, 2020, there are 5,973 Li-Ning sales points in China (excluding Li-Ning YOUNG), and it continues to expand its business in Southeast Asia, India, Central Asia, Japan, South Korea, North America and Europe. Li Ning was listed in Hong Kong in June 2004 (stock code: 02331.HK).

In addition to the core brand Li Ning, the Group also produces, develops, promotes, distributes, and sells a number of other branded sports products operated by self-owned, licensed or joint ventures/associated enterprises established with third parties of the Group, including Double Happiness table tennis products, AIGLE outdoor sports products, Danskin dance and yoga fashion fitness products and Kason badminton products.

Innovation is the foundation of Li-Ning’s brand development and the key to continuous improvement of the “Li-Ning-style experience value”. Li Ning has attached great importance to original design since its establishment. The company took the lead in establishing the first domestic apparel and footwear product design and development center in Foshan, Guangdong in 1998, and successively established design and development centers in Hong Kong, China, Portland, and South Korea. At the same time, Li Ning maintains close cooperation with well-known universities and research institutions at home and abroad.

Li Ning Company has been committed to the development of sports for a long time. On the domestic front, since the 1992 Barcelona Olympic Games, Li Ning has accompanied the Chinese Sports Corps all the way, supporting China’s "golden dream teams" in diving, shooting, table tennis, and badminton for a long time, providing equipment for sports teams and encouraging them Stimulate the best state of wisdom, body and thinking, and play a good competitive level in the arena. On the international front, Li Ning has formed strategic partners with top international competitions, top sports teams and organizations, and signed contracts with top international athletes to promote the Li Ning brand spirit and sportsmanship in an all-round way.

As a leader in the domestic sporting goods industry, Li Ning has actively assumed the social responsibilities of corporate citizens while developing and growing by itself, subsidizing Hope Primary Schools, assisting in the construction of disaster-stricken areas, caring for AIDS orphans, and supporting long-term support for the improvement of physical education in impoverished areas. The "Sport Together" charity training program, using its own sports resource advantages to contribute to the building of a harmonious society. The founder of the company, Mr. Li Ning, is enthusiastic about public welfare and implements this sense of social responsibility into the management of the company, leading the company's overall public welfare values, and interpreting the company's vision of actively participating in global public welfare. At the same time, Li Ning actively promotes the concept of corporate social responsibility in the supply chain with practical actions, assists suppliers in advancing the process of corporate social responsibility, and promotes a more responsible business social environment.

As a sporting goods company, Li Ning is committed to the creation of professional sporting goods with the mission of "burning passion with sports", striving to make sports change lives and pursue breakthroughs in a higher realm. We uphold the brand core values ​​of "Winning Dreams", "Consumer Orientation", "Our Culture" and "Breakthrough", and are committed to becoming a world-class professional sports brand enterprise with fashion attributes originated from China and recognized by the world.