Revenue: US$4 billion

Country of Origin: USA

Founded: 1906

Employees: 8,000

New Balance is an American apparel and shoes manufacturer company founded over a century ago by William J Riley as the New Balance Arch Support Company. The name comes from Riley’s original arch support, which had a three-prong design providing a “new balance in the shoe.” Today, New Balance manufactures athletic shoes, apparel, sportswear, and sports equipment.

New Balance is based in Boston, Massachusetts, and conducts business in more than 120 different countries around the world. In 2017, Forbes ranked New Balance second in its list of Best Mid-Sized American Employers and 184th overall in their Fortune 500 list.

Today, New Balance is a multinational corporation headquartered in Boston, MA. The company is still headed by Jim Davis, New Balance now makes a plethora of sneakers and apparel, including specialized products for sports such as football, cricket, basketball, and cycling. New Balance launched a skateboarding shoe brand dubbed “New Balance Numeric” that is distributed by Black Box Distribution, a company founded by professional skateboarder Jamie Thomas.  The numeric line has allowed New Balance to tap into the lifestyle market and resonate with younger customers.