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Revenue: US$4.64 billion
Country of Origin: USA
Founded: 1992
Employees: 11,800
One of the newer shoes manufacturer companies on this list, Skechers, a family business, was founded by Robert Greenberg, who has served as the Chairman of the Board and Chief Executive Officer since its inception in 1992. Robert’s son Michael serves as President and Co-Founder of Skechers.
Skechers is headquartered in Manhattan Beach, California but has production and sales operations that reach every corner of the globe, with more than 3,000 retail outlets in 170 countries.
Skechers boasts more than 3,000 different styles in casual shoes, work shoes and dress shoes, and in 2018 alone, the company shipped more than 170 million pairs.
The company offers two footwear categories: a lifestyle department including SKECHERS memory foam, charity series BOBS and easy-fitting comfortable shoes, and a performance department including SKECHERS GOrun and Skechers GOwalk footwear. Through the license agreement, the company provides branded bags, watches, glasses and other goods.
Skechers uses celebrity-driven advertising and promotes its products with celebrities, including recording artists Demi Lovato and Camila Cabello, baseball players Clayton Kershaw, David Ortiz, and football players Tony Romo and Howie Long. The Skechers performance department features elite runner Meb Keflezighi, and professional golfers Matt Kuchar, Brooke Henderson and Wesley Bryan. In 2014, Skechers signed an endorsement agreement with musician Ringo Starr.
On March 1, 2019, Skechers launched a print and digital comparison advertising campaign called "Just Bew It" to highlight the failed shoe incident between Zion Williamson and rival Nike.
Learn More: Shoes Vamp Manufacturing Techniques